CEOs seem determined to keep spending on AI – despite mixed success

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In a climate of uncertainty and mixed results from previous artificial intelligence (AI) investments, a significant majority of CEOs remain optimistic about the future of AI in business. According to a recent report from Teneo, a consultancy firm, two-thirds of CEOs plan to increase their AI spending in 2026. This shift highlights a growing recognition of the essential role that AI is expected to play in reshaping workplaces and driving future job creation.

Despite initial skepticism surrounding AI technology, the narrative is changing. Many company leaders are now moving beyond mere experimentation with AI tools and are beginning to implement practical solutions that have shown positive outcomes. This transition is particularly evident in the anticipated growth of both entry-level and senior leadership positions tied directly to advancements in AI. More than half of CEOs (58%) expect an increase in senior-level roles, suggesting an escalation in demand for skilled leadership that can navigate this evolving landscape.

The concept of human-AI collaboration is emerging as a vital component of this new work paradigm. As noted by Ryan Cox, Teneo’s Global Head of AI, the prevailing sentiment is not that AI is poised to eliminate jobs; instead, it is reshaping them. For instance, new job titles such as ‘decision designer’ and ‘AI experience officer’ are being introduced, reflecting roles that integrate human insight with AI capabilities.

However, this optimistic outlook is tempered by caution. Despite the positive forecast regarding job roles, a significant portion of CEOs (about 16%) remain skeptical about the realism of obtaining quick returns on AI investments. The report indicates that less than half of AI projects have generated returns exceeding their costs, and only 53% of investors anticipate returns within six months. This presents a clear indication of the challenges that still lie ahead in fully realizing the commercial potential of AI.

The hesitancy around immediate returns is particularly pronounced in industries such as security, legal, and human resources, where progress may lag compared to sectors like marketing and customer service. Many companies are reevaluating their AI strategies in response to these challenges, perhaps seeking to diversify their investments or connect with technological initiatives that can yield faster results.

Furthermore, the economic outlook may also play a role in these investment decisions. Expectations for a global economic improvement have significantly dropped, with only 31% of CEOs anticipating an upswing in 2026—a notable decline from 51% the previous year. This prevailing sentiment may suggest that CEOs are attempting to regain control over their operational success by focusing on AI as a driver for competitive advantage and strategic growth.

The Teneo report sheds light on a crucial aspect of modern business strategy: the ongoing integration of AI into various functions and job roles. As organizations increasingly embrace the potential of AI, the traditional workforce is evolving, characterized by both the automation of routine tasks and the creation of entirely new roles that harness the strengths of both humans and machines.

As leaders prepare for the future, the insights from this report serve as a critical reminder of the need for adaptability and forward-thinking in the face of technological advancements. While the road ahead may be fraught with challenges, the consensus among CEOs reflects a determination to invest in AI technologies—heralding a new era defined by the interplay between human ingenuity and machine intelligence. Staying informed and agile will be key for businesses looking to navigate this promising but complex journey into the future of work.

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