 
In an era where artificial intelligence (AI) is rapidly evolving and becoming increasingly integrated into various sectors, JFrog is taking a significant step forward by extending its DevSecOps playbook to encompass AI governance. This innovative extension aims to unify DevSecOps, machine learning operations (MLOps), and governance under a single, cohesive platform. The initiative is designed to address the often fragmented and less governed environments that many organizations face when managing AI projects, especially those that have established robust DevSecOps practices for traditional software.
Sunny Rao, JFrog’s senior vice-president for Asia-Pacific, highlighted the logical progression of this strategy by stating, “AI models are nothing but analogous to software.” With JFrog serving as a central registry for software artifacts, the company is well-positioned to take on the responsibilities of managing AI models with similar rigor and accountability as it does with software artifacts.
This development is timely, as many organizations struggle with applying established DevSecOps methodologies to their AI operations. Rao pointed out that many of the practices that were effectively rectified in traditional software development were starting to creep back into AI projects, leading to a pressing need to adapt those methodologies for AIOps. By doing so, JFrog is attempting to bridge the gap between traditional software governance and the emerging demands of AI development.
At the core of JFrog’s strategy is the introduction of machine learning bills of materials (ML-BOM). This concept parallels the traditional software bill of materials (SBOM), which serves as an inventory of components and dependencies in software applications—a standard that has gained traction in software security. Rao elaborated on the unique challenges presented by ML-BOMs, which must account for two distinct layers of provenance: the AI model itself and the datasets utilized for training the model. This dual-layer approach is crucial for ensuring the integrity and reliability of AI systems.
One of the emerging challenges in AI governance is the complexity introduced by the datasets used to train machine learning models. Issues such as data privacy, licensing, and potential bias must be meticulously analyzed and documented. JFrog’s ML-BOM framework addresses these concerns by incorporating comprehensive governance mechanisms, including alignment with frameworks like Singapore’s principles of fairness, ethics, accountability, and transparency (FEAT). Crucially, the implementation of digital signatures at every stage ensures that there is a clear audit trail, thus bolstering accountability in AI model usage.
This governance capability extends even to closed-source models where data provenance may be obscure. Rao noted, “If a particular AI model comes in with certain restrictions, or you don’t know the provenance of the data, we will flag it to you.” This feature is particularly advantageous for organizations in highly regulated industries, enabling them to make informed, risk-based decisions regarding the adoption of specific AI models.
In addition to JFrog’s advancements in AI governance, the landscape of software development continues to evolve in the Asia-Pacific region. For instance, GitLab is integrating AI into its Duo tool, enhancing the efficiency of the entire software development lifecycle. Meanwhile, Kissflow, a provider of low-code software development tools, is witnessing rapid growth in Southeast Asia, with revenues doubling over the past four years. Such developments indicate a robust trend towards the adoption of AI and advanced automation in software development.
While many IT leaders express intentions to deploy agentic AI within the next two years, Rao emphasizes that the success of these initiatives will depend heavily on the careful implementation of application programming interfaces (APIs) that facilitate AI integration. With JFrog’s commitment to solid governance and standards in AI, organizations now have a pathway to navigate the complexities of AI model management, ensuring they can leverage these powerful tools effectively and ethically.

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