Saquon Barkley, the illustrious NFL running back, known for his prowess on the field, is making waves off the field with his thoughtful approach to personal finance and investment. Since 2018, he has accumulated nearly $80 million from his NFL salary and bonuses, but instead of indulging in a lavish lifestyle, Barkley has channeled millions of dollars into diverse venture funds and tech startups. This strategy showcases a growing trend among professional athletes who seek to bolster their financial health post-career by making strategic investments.

According to a report published by The Profile in September 2023, Barkley has embraced the world of technology by investing in several high-profile companies, including the artificial intelligence firm Anthropic and the neurotechnology company Neuralink, co-founded by Elon Musk. His investments extend to Polymarket, a prediction market, and Founders Fund, a venture capital firm founded by billionaire investor Peter Thiel. Each investment reflects Barkley’s intelligent strategy to engage with cutting-edge industries that promise long-term growth and innovation.

Barkley explained his philosophy, stating, “I was just thinking about how I can only play for so long, so I really gotta take advantage, keep investing, and create wealth for me and my family.” This mindset is refreshing in an era where many athletes quickly lose fortunes spent on extravagant lifestyles. After being selected as the No. 2 pick in the 2018 NFL draft, Barkley signed a lucrative $31.2 million contract. To ensure sustainable wealth, he vowed to invest his earnings and rely on endorsements for his everyday expenses.

Following the footsteps of fellow NFL player Marshawn Lynch, Barkley was inspired to live off his endorsement income while allowing his contract earnings to grow in various investments. Currently, his endorsement portfolio includes prominent brands such as Nike, Pepsi, and Toyota, generating an estimated $10 million per year. This strategic approach not only enhances his financial security but also facilitates a longer-term perspective on wealth management.

In the early stages of his career, Barkley managed his funds traditionally, investing in stable assets like the S&P 500 index. However, his investment strategy has evolved as he embraced higher-risk ventures—most notably, the mobile payments app Strike, which he invested in during 2021. His bold move to convert his marketing and endorsement earnings into bitcoin yielded significant returns, with the cryptocurrency’s value skyrocketing, transforming a projected $10 million income into a substantial $35 million asset. This decision highlights Barkley’s willingness to take calculated risks in an ever-changing financial landscape.

While startup investing can be a high-risk endeavor, Barkley appears to manage the associated risks effectively. Reports suggest he has funded over ten startups, typically investing between $250,000 and $500,000 per venture. Although startup investment carries inherent uncertainties, Barkley ensures his criteria are met by conducting in-depth research into prospective companies. His shift towards this strategy was inspired by reading Thiel’s influential book, Zero to One, and he relies on recommendations from his business manager’s investor network, allowing him to make informed decisions.

In discussions regarding potential investments, Barkley takes an active role, often questioning the founders directly to gain insight into their visions and strategies. This hands-on approach displays a level of diligence that goes beyond mere investment; it reflects his commitment to understanding the technological landscape.

The journey of Saquon Barkley serves as an example for both athletes and individuals interested in finance—illustrating that with careful planning and strategic investments, it is possible to navigate the uncertainties of wealth management. In embracing technology and innovation, Barkley not only positions himself for financial success but also aligns himself with the future of industry development. His story may inspire others, highlighting the importance of financial literacy, strategic risk-taking, and long-term planning in achieving sustainable wealth.