In a significant leap for marketing technology, StackAdapt has introduced its AI-driven martech suite, which officially launched on October 15, 2025. This launch marks a pivotal moment in StackAdapt’s transformation from a focused programmatic platform to a complete full-funnel integrated marketing solution.

The newly unveiled platform drastically enhances the capabilities of marketers by unifying email marketing, first-party data activation, and programmatic advertising into a singular, AI-powered system. This unification empowers marketers to efficiently automate cross-channel campaigns while fine-tuning performance with increased precision.

StackAdapt’s martech suite stands out in its ability to unify and personalize marketing campaigns across various paid and owned media channels. By utilizing real-time behavioral triggers, advanced segmentation, and dynamic creative optimization, the platform offers robust tools for engaged marketers looking to enhance user experiences. One notable feature is the platform’s unique orchestration flows, which integrate pixel-based programmatic engagement with automated email messaging within a seamless customer journey.

For instance, when a user fills out a form to receive a digital report, the martech suite can automatically trigger a follow-up email and add the user to a programmatic retargeting campaign. This level of automation and responsiveness not only enhances user engagement but also streamlines the marketer’s workflow significantly.

With its general availability release, StackAdapt also announced expanded integrations with several leading CRM and marketing platforms such as HubSpot, Klaviyo, Braze, and CallRail. These integrations allow marketers to seamlessly upload and analyze first-party data, implement one-time or automated email campaigns, and initiate engagement across programmatic channels—all through one cohesive workflow.

Vitaly Pecherskiy, co-founder of StackAdapt, highlighted the significance of this development for modern marketers. He stated, “This is a pivotal moment for marketers who are looking to activate their data and deliver connected customer experiences at scale.” He emphasized that the new platform eliminates operational friction between adtech and martech, enabling real-time decision-making and coordinated messaging across email and programmatic avenues.

StackAdapt’s enhanced orchestration capabilities include innovative features such as the conversion event trigger. This addition transforms every user interaction on a website into a re-engagement opportunity through email or programmatic outreach. Furthermore, the platform supports randomized path testing within the marketing flows, allowing marketers to assess and optimize their campaign sequences based on real performance outcomes—a major boost to campaign efficacy.

The suite also includes significant enhancements to email marketing features, such as support for multiple custom domains, which is particularly beneficial for agencies and enterprise marketers managing communication across various brand portfolios. This flexibility is crucial for maintaining brand consistency while ensuring that the communications are tailored to meet specific audience needs.

Moreover, StackAdapt’s dynamic creative optimization (DCO) capabilities are extending beyond the conventional e-commerce and automotive sectors into new verticals that include B2B, finance, and education. This expansion grants marketers the ability to personalize ad creatives more effectively based on audience data, product feeds, or user behavior—enabling them to craft messages that resonate deeply with individual users.

Clients of StackAdapt are already harnessing the power of the new martech suite to construct meticulously orchestrated customer journeys, leading to quantifiable outcomes. “StackAdapt is redefining what’s possible in cross-channel marketing,” remarked Megan Storm, head of media at Bailey Lauerman. She praised the platform’s ability to unify email and programmatic campaigns, underscoring the importance of tracking performance within a single platform that fosters accountability and insight.

In conclusion, StackAdapt’s recent offering represents a significant advancement in how businesses can leverage data-driven marketing to establish more interconnected, personalized customer experiences. This innovative suite not only exemplifies the possibilities of AI integration in marketing but also sets a new standard for what marketers can achieve in the increasingly competitive landscape of digital advertising.